FESPA Middle East 2024 will take place from 29 – 31 January 2024 at the Dubai Exhibition Centre, UAE. Jaish Badlani of Hadaya Al Khaleej Gifts, said: “We are thrilled to have the opportunity to showcase our company and our offerings at FESPA. The showcase will allow us to give a hands-on experience on our most popular and exclusive promotional items in a crowd of like-minded people.
“Also, giving our team an amazing experience to network with industry peers and potential clients. Our plan for FESPA is to show the power of the growing promotional gifts industry by showcasing a vast range of products and customisation possibilities that allow brands to tailor-make their products as per marketing needs. In order to execute this plan we have made sure to bring our best products on display that are printed using state-of-the-art printing techniques to allow people to see the quality and spark meaningful conversations. Apart from this, we plan to send out invites to all of our existing networks and create buzz about FESPA. This is the first time we will be participating in FESPA but have always been avid followers of the journey and are beyond thrilled to have FESPA in our heartland - Dubai.”
He continues, “We exclusively deal with resellers so, the next thing in our pipeline is launching an online portal to streamline product workflow and ease transactions. Resellers will now be admissible to use our website for an end-to-end transaction by looking at live time stocks. The product mock-up workflow enables customers to apply mock-up requests on our platform directly for quicker responses and seamlessly transition them into production.
“One area under which we have seen constant growth when it comes to promotional products has been eco-friendly products. Sustainable consumption has been at the core of companies thanks to the growing awareness, and brands and we see the consumption shifting towards utilitarian, conscious products that leave a positive impact.
“Another growth area is web-to-print services, allowing customers to design and order printed products at the click of a button. Web-to-print services streamline the printing process, providing convenience for businesses and individuals looking for quick and efficient solutions. Free zones, stable government, and great geographical location allow the UAE to be a business hub connecting the East and West. All of these reasons have led to the rise of UAE as a global market.UAE has been shining through as one of the world’s leading economies and has been providing ease of business for all international businesses. The inflow of global businesses and leading corporates in the region will only lead to a rise in the demand for promotional products, printing and customisation channels to fulfil the needs of the new market, “ he concludes.
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