The print and visual communications sector across MEASA witnessed a landmark moment as FESPA successfully wrapped up its first-ever regional education series recently, an ambitious four-day tour spanning three countries and four dynamic cities. Designed to strengthen industry knowledge and inspire innovation, the series brought together print leaders, manufacturers, brand specialists, and technology experts from across the MENA region.
The FESPA Leadership Exchange (FLEX) MENA 2025 series concluded in Cairo, Egypt, where the Egyptian visual communications community welcomed the programme with overwhelming enthusiasm. The event delivered a rich blend of insights, from the latest Print Census findings and the evolving expectations of retail brands to the future of textile printing, colour management, brand identity, sustainability, and regional market opportunities.
Across every stop, participants engaged in high-level discussions, debates, practical frameworks, and factory visits with C-suite leaders—an immersive experience that highlighted both the challenges and the immense potential shaping the future of print in the region.
The impressive turnout throughout the MENA tour underscored growing momentum as the industry looks ahead to FESPA Middle East 2026, taking place in January 2026 in Dubai. Attendees expressed strong interest in exploring the event’s standout features, including:
The FESPA Conference, offering deep dives into technology, trends, and strategy
The Club FESPA Lounge, designed for premium networking
Sustainability Spotlight, highlighting environmentally responsible innovations
The World Wrap Masters Middle East, celebrating skill and creativity in vehicle wrapping
Engagement opportunities with leading global suppliers showcasing next-generation print technology
The series’ success reflects the dedication of FESPA’s global leadership and contributors. Special thanks were extended to Christian Duyckaerts, Debbie McKeegan, Alberto Masserdotti, and Neil Felton, whose strategic insights shaped the programme. Guest speakers Amit Radia and Dr. George Simonian added valuable regional perspectives, enriching discussions around innovation, market direction, and the future of visual communications across MEASA.
With FLEX and the upcoming FESPA Middle East exhibition, FESPA reaffirmed its commitment to empowering the print and signage community across the region. The organisation continues to champion education, collaboration, and technological advancement—ensuring that MEASA’s fast-evolving print ecosystem remains connected to global best practice and future-ready innovation.
FESPA Middle East 2026 will take place from 13–15 January 2026 at the Dubai Exhibition Centre, Expo City Dubai. The event is set to welcome professionals from print, signage, textile printing, and visual communications, uniting the region’s talent to shape the next chapter of the industry.
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