Page 24 - PWM2025_DECEMBER EBOOK

NEWS GLOBAL

IN BRIEF New studies highlight

Intergraf has warned of a
potential “significant
environmental loophole”
for imported print prod- print’s power
ucts if the latest twist in
the EUDR saga – a proposal
to remove printed materi-
als from the scope of the Various studies released remains trusted by 55%,
regulation – is approved. On 26 November, MEPS voted to over the past few weeks have compared to 38% for govern-
simplify the EU’s controversial and hugely complex EU highlighted the effectiveness
Deforestation Regulation (EUDR), which was originally going ment.
to come into effect back in December 2024 but has been the and trustworthiness of print, 89% of respondents said
subject of delays and amendments. The latest proposals including in comparison to
include a one year postponement for ALL companies. If AI. they expect the media to be
approved, this would mean large operators and traders transparent about its use of
would need to meet the obligations from 30 December New research from The trustworthiness of print
2026, with micro firms and SMEs liable from 30 June 2027. In 72Point and Purposeful AI, and 74% are concerned
addition, the proposed simplification of due diligence Relations, which looked at ‘Traditional Media’s about AI in journalism.
requirements would mean the onus would fall on firms Influence in the Age of AI’,
that first introduce a relevant product. traditional media’s influence has found that 44% of more Separately, publishing
in the age of AI, has found agency Title Media asked
Printful, Printify and that while the UK public now than 5,000 UK adults polled
Snow Commerce have trusts AI more than social said they trust AI, nearly over 2,000 people to reveal
launched a new identity media influencers or the gov- twice as many as those who how they engage with media,
for the single company including online, via social
that now houses all three ernment, traditional media trust influencers (24%).
popular brands. The move still remains more trusted. But traditional media media, websites, print publi-
follows the merger a year The new whitepaper, (print, digital and TV) cations, audio, and video.
ago of Printful and Printify,
two technology platforms founded in Latvia that enable
customers to build e-commerce businesses using produc- Paragon refinances for growth
tion-on-demand. Pronounced ‘fuel’, the new name Fyul
was created by joining the last two letters of each of Printify Paragon is prepping to ber of banks, including AI and cloud solutions for
and Printful to form a new brand name “that takes the best invest in AI and cloud tech Barclays, BNP Paribas, regulated customers” which
of the innovative technology and supply chain capabilities after completing a €585m Commerzbank, HSBC and it said would enable trans-
of both companies and brings them together into one (£514m) refinancing – and NatWest. formational efficiency gains
powerful platform that powers each of the existing brands, in data management and
as well as new offerings in the future”. Fyul CEO Alex more M&A is also likely to The fixed-rate senior
Saltonstall said: “Fyul brings together technology, talent, be on the cards as part of its secured notes are due in customer experience.
and supply chain infrastructure to make on-demand mer- push into new markets. 2030 and have a coupon Paragon CEO Jeremy
chandise work on a global scale. The business support ser- (interest) of 8.25%. Walters stated: “We are no
vices group said the finance Paragon plans to use the longer Europe’s best-kept
JICMail and PrintGreen transaction had involved fresh funds for targeted growth secret.”
have launched enhanced
features across both the two elements: a €450m M&A, growth in new territo- The refinancing com-
JICMail Discovery platform bond issued on the ries including the US and pleted on 13 November. CFO
and the PrintGreen Carbon Eurobonds market, and a the Middle East and North Martin Edstrom described it
Calculator.Latest upgrade
to JICMail Discovery intro- revolving credit facility of Africa, and for the develop- as a “pivotal” moment for
duces independently €135m supported by a num- ment of “rigorously tested Paragon.
measured carbon emis-
sions data from CarbonQuota, which allows users to quan-
tify the carbon footprint of mail production and delivery Cotek celebrates 60 years
alongside their existing campaign performance data. Users
are able to refine calculations by selecting key production Release paper and film “looking at more sustainable
and delivery variables such as mail format, envelope type, manufacturer Cotek Papers solutions for the business”
paper size, weight, and finish. JICMail said the change
means the platform now provides a consistent view of has celebrated over 60 years such as sustainable products
mail’s carbon impact across the industry, including metrics of business, as it looks ahead and energy saving technol-
for the total carbon footprint of a mail campaign, the car- to investment in sustainabil- ogy.
bon footprint per mail item, and the carbon footprint per
mail impression. PrintGreen’s Carbon Calculator has been ity and growth in wide coil In 2023 the firm installed a
upgraded to incorporate JICMail performance data, to pro- converting. The firm is now Looks to further growth 196kWh solar power system
vide a side-by-side view of commercial and sustainability 61 years old with the mile- at its premises in the
metrics. This performance data captures the projected Laufenberg, which brought
impressions and commercial actions for each combination stone celebrated at the end of Cotek Papers in 2021. Cotswolds. As well as invest-
of mail type and sector. Users are able to assess the impact September this year with a Looking ahead, Cotek ing in sustainability, the
by carbon per impression for direct mail and leaflets and staff barbecue party, also managing director Karl Gater company is looking to
flyers, to give a clearer understanding of mail’s environ- attended by representatives told Printweek the business expand with more efficient
mental outcome within the context of its commercial per- from the company’s owners, will focus on its overall equipment in the wide con-
formance.
the German company growth strategy, but also verting market.
22 PrintWeek MENA December 2025 www.printweekmena.com