Page 6 - PWM2024_January EBook

NEWS PROFILE

Meron Printing Trade gets

‘workhorse’ HP Latex 800W

E decision to invest in an HP Latex 800W has helped it to
thiopian printing business Meron Printing Trade said its

establish a new benchmark for print quality in the country
and has allowed the company to access work across a range
of markets.
Founded in 2016, Meron Printing Trade is based in the Ethiopian
capital city of Addis Ababa and has established itself as a leading pro-
vider of print in both the local region and further afield into the inter-
national market. Meron Printing Trade offers a range of services but
counts roll-up banners as its main service, working with clients across
key sectors such as conferences and education.
The company’s investment in an HP Latex 800W from approved HP
partner Signtrade, which was installed in November 2023, has played
a major part in its success in the business’s relatively short history.
Meron Printing Trade says the quality of print on the HP Latex
800W machine helps it to stand out among competitors. Founder Mr.
Yilekale Melese said such has been the impact of this that Meron
Printing Trade has been able to set a new standard for print quality in
Addis Ababa.
“When we started out, the market lacked quality in printing, with
substandard print the only option,” Yilekale Melese said. “I wanted to or reused HP chip, and it uses dynamic security measures to block car-
revolutionise the industry by changing the norms and proving to this tridges using a non-HP chip. Periodic firmware updates will maintain the
beautiful and vibrant city that printing in high quality with a profitable effectiveness of these measures and block cartridges that previously
margin is possible. worked. A reused HP chip enables the use of reused, remanufactured, and
“After a lot of research, I found HP had machines and solutions that refilled cartridges. From vehicle graphics to stunning outdoor displays,
were aligned with our thinking. I spoke with Signtrade and decided to textiles, and more, HP Latex solutions provide an extensive range of appli-
purchase the HP Latex 800W. The white ink on the machine has added cations to diversify your skill set. They deliver outstanding image quality
a whole new dimension to our work, providing innovative and creative on a wide range of media and add value to your business offering with
design outputs for our clients. To put it simply, Meron Printing Trade innovative water-based HP Latex inks.
has created a new benchmark for print in Ethiopia.” HP helps radically improve efficiency with proactive support, workflow
Yilekale Melese also highlighted how the sustainability and safer
output qualities of the HP Latex 800W has allowed Meron Printing control, and online training. The series has water-based HP Latex inks—
Trade to access work that was previously out of reach. no HAPs, odorless prints, locally recyclable ink carton cardboard and eco-
All HP Latex printers run HP Latex Ink which is water-based and has conscious media. They drive high productivity with saturated color up to
significantly less impact on the environment than other inks such as 36 m/hr (388 ft/hr). Control your print operations remotely with HP
solvent, eco-solvent and UV. HP Latex Ink is also Greenguard Gold PrintOS tools. Customers can extend their portfolio with the whitest
certified to standards for low chemical emissions into indoor air. This white. Deliver vivid colors and striking contrast, and choose from a wide
means Meron Printing Trade can take on work from clients with spe- range of eco-conscious media.
cific environmental and safety requirements. Meron Printing Press Ltd, has set the standard for printing quality in
“This certification, which ensures zero odour and sustainable print Addis Ababa and Adama, Ethiopia, leveraging over 20 years of experience.
outputs, definitely gives us an edge and separates us from other print- As one of the foremost high-quality printing presses in the country, they
ing houses in the local area that heavily depend on solvent and UV have operations at two plants in Addis Ababa, with a total working area of
printers,” Mr. Yilekale Melese said. “For example, we can now print
wallpapers for the hotel industry. We also provide larger prints for over 2,000 square meters.
interior decoration of schools in the region, as the water-based inks Their commitment lies in transforming concepts into reality, offering a
provide a safe and colourful environment for the children. To sum up, comprehensive range of services including graphic artwork, garment
our workhorse HP Latex 800W provides us with a solution to print on design, offset printing, UV printing, flexi printing, direct-to-garment
almost any media with beautiful and sustainable outputs.” printing, DTF printing, and full branding services for cars and billboards,
This printer is intended to work only with cartridges that have a new covering all facets of full-color production.
04 PrintWeek MENA January 2024 www.printweekmena.com