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Star product

Vivid Matrix FoiLabel

It can laminate and foil at 10m/min, says Simon Eccles

glue layer is activated only by the mask
image, and so adheres to that under pres-
sure, while inactivated foil remains on the
carrier roll and peels away.
If you want foil on top of a printed image,
then you need to laminate a protective film
over the base print. This process starts by
printing the label roll separately, most
likely on a digital printer given the likely
run lengths, but it could be flexo or litho or
any other process. The roll is then run
through the FoiLabel unit (with foil
switched off), which laminates an ink/
toner-receptive film over the print, and re-
reels it. The laminated roll is then run
What does it do? “luxury finishes” on short-run labels; and through a suitable printer that applies the
It is a compact standalone roll-to-roll trade printers wanting to offer foil embel- mask image. This has to be either a dry
label embellishment machine that uses lishment as a value-added service. toner or HP Indigo printer, as inkjet and
the foil-over-laminate method to lami- most other inks won’t work. The over-
nate and apply special effects films to Specifications How does it work? printed roll is then run through the
printed label stock rolls up to 370mm Matrix FoiLabel is a modification of the FoiLabel again with the foil roller in posi-
wide, including the common 330mm Max laminating Matrix MX-370-DP Metallic, a SRA3+ tion.
widths. It can also foil-only onto blank film width 340mm wide sheetfed laminator with a hot foil
stocks. It is based on Vivid’s long-estab- Max roll media applicator comprising a film roll feed and How fast is it?
lished Matrix sheetfed SRA3 laminator, width 370mm take-up plus a heated pressure roller. This
originally introduced in the 2000s as an now has a label materials roll feed and take- It can laminate and foil at 10m/min.
affordable in-house thermal laminator Max sheet width up, but it can still be used to laminate and
for digital press users, and subsequently 420mm foil normal paper sheets. The machine can Finishing
modified to apply hot foil onto dry toner be converted from roll to sheet operations Multi-row label rolls usually need die cut-
or HP Indigo prints. Max media weight in minutes, says Ward. ting, slitting, waste removal and re-reeling,
It uses standard digital-friendly hot foil 135gsm The Matrix 370 model is compact and
film rolls, with the usual choice of col- supplied on casters, so it can easily be which would be done after the FoiLabel
oured metal foils, patterns, pearlescent, Max foiling/lami- moved around a factory. It has a touch- stage. Standard third-party label finishing
nating speed 10m/
diffraction and holographic effects. It can min screen controller on a swing arm for con- units could handle this (such as made by
also use digital-ink-printable laminating venient positioning. Setup is said to take Bar Graphic Machinery, this month’s Best
films with a choice of finishes. Weight 210kg under five minutes, with quick foil colour of British subject on page 65).
changes. Ward says that it’s possible to run
When was it introduced and what mar- Warranty 1 year two or more foil ribbons side by side for dif- However, Vivid demonstrated its own
kets is it aimed at? 800x1,800x1,400mm ferent colours on the label lanes. digital finishing solution alongside the
It was introduced at LabelExpo in There are two options for foiling: straight FoiLabel at LabelExpo. At Drupa last year
Barcelona in September. Vivid technical onto the label material, or over a protective Vivid introduced the Veloton option for its
director Gavin Ward says: “With the film. If the image on the label is foil-only, VeloBlade Volta and Nexus digital cutting
launch of Matrix FoiLabel, we’re opening then you print the label roll with a suitable tables. This mounts up to 10 blade holders
the door for digital printers of all sizes to dry toner or HP Indigo ElectroInk ‘mask’ on a bar across the width of the machine, so
embrace label foiling.” image, where you want the foil to go. Then it can perform multiple identical cuts
Target users are listed as: digital label you feed it through the FoiLabel, with the
printers, from start-ups to mid-sized opera- hot foiling applicator roller in contact. Heat simultaneously.
tions; dedicated label manufacturers; pack- is applied and selectively absorbed by the VeloBlades can be set up with the sup-
aging and branding companies that want mask more than the unprinted media. The plied ZipCore packaging software.
This compact roll-to-roll foiler brings luxury label effects within every printer’s reach.

30 PrintWeek MENA December 2025 www.printweekmena.com