Page 4 - PWM2025_MAY EBOOK

NEWS UAE

BRIEFS Guests from the MEA

Elevision, the UAE’s
leading digital-out-of-
home (DOOH) media
co mp an y , h a s region visit Agfa HQ
announced a new
partnership with VIOOH,
the leading premium A select group of VIP
global digital out of guests from the MEA region
home (DOOH) supply- visited Agfa Inkjet Solutions'
side platform. The integration will enable advertisers to headquarters in Belgium
programmatically access Elevision’s premium screen from 08 April 2025 to 09
inventory across the UAE and the UK through a wide range April 2025 . According to a
of demand-side platforms (DSPs), including The Trade Desk, statement from Agfa, "it was
The Neuron, and Google’s Display and Video 360. As a an inspiring and hands-on
pioneer in curated digital screen networks across premium experience, centered around
urban environments in the UAE and UK, Elevision is our latest inkjet innovations
redefining how brands engage with audiences in real-
world spaces. The VIOOH partnership represents a major and print technologies — A select group of VIP guests from the MEA region visited the HQ
milestone in Elevision’s journey toward more measurable, from high-performance
intelligent, and dynamic media delivery. The move engines to smart workflows. 2025, the MEA visitors con- boasts an impressive speed
reinforces Elevision’s commitment to innovation and Engaging discussions, live tinued their journey to Agfa of up to 11,000 B1 sheets per
automation and expands its programmatic buying demos, and one-on-one Cambridge, where they got a hour, making it the fastest
opportunities by adding an additional layer for advertisers knowledge sharing made behind-the-scenes look at digital press for packaging
looking to plan and activate omnichannel campaigns in this an event to remember. the Speedset Orca 1060 – available.
real-time. There will be no disruption to existing clients. Our visitors also had the Agfa’s groundbreaking sin- With a resolution of 1200
opportunity to visit gle-pass water-based inkjet
The merger between 3Motion, where they could press for packaging. dpi, the SpeedSet Orca
Durst Group and Aleph is The SpeedSet Orca 1060 delivers sharp text. It also
entering the final phase, see our printers in a real-life delivers an extensive color
wit h co mple t io n production environment." is a high-speed sheet-fed
expected by the end of Following this experience water-based inkjet printer gamut that meets industry
2025. Once completed in Belgium, on 10 April for the packaging market. It standards.
Durst Como will emerge
as the new centre of 34th edition of the Abu Dhabi
excellence for digital textile printing under the leadership of
Andrea Riccardi, head of product management graphics and
co-owner of the Durst Group, said: “Durst Como will be our International Book Fair (ADIBF)
textile at the Durst Group. Christoph Gamper, CEO and
innovation centre for the textile future – a hub that unites
technology, software, and passion.” The new Durst LF Series Under the patronage of
Graphics is one of the first printing systems to be developed His Highness Sheikh
during the merger. These printing systems, developed Mohamed bin Zayed Al
further from the Aleph Laforte platform for indoor and Nahyan, President of the
outdoor applications using water-based inks, enable both UAE, His Highness Sheikh
high-speed sublimation printing. Abdullah bin Zayed Al
Nahyan, Deputy Prime
Emirates Biotech has Minister and Minister of
announced that the His Highness Sheikh Abdullah bin Zayed Al Nahyan toured the pavilions
engineering division of Foreign Affairs, inaugurated
Samsung, SAMSUNG the 34th edition of the Abu Nights as its Book of the comprehensive cultural
E &A , wi ll b e t h e Dhabi International Book World. His Highness Sheikh exhibitions, hosting more
contractor for the Fair (ADIBF), organised by
construction of its the Abu Dhabi Arabic Abdullah bin Zayed Al than 2,000 events, including
polyactic acid (PLA) Nahyan toured the pavilions the first-ever Poetry Majlis
production plant in the United Arab Emirates (UAE). The Language Centre from 26 at the Fair and viewed the and the inaugural Digitising
new site will be responsible for the production of April until 5 May 2025
biodegradable and sustainable plastic alternatives. under the theme: latest publications from Creativity conference,
Officially named the Falcon PLA Project, Emirates Biotech Knowledge Illuminates Our local and international pub- which focuses on the inte-
hopes to expedite the transition from single-use plastics to
renewable and biodegradable alternatives, ensuring a wide Community. lishing houses. His Highness gration of modern technol-
range of industries have access to environmentally Held at ADNEC Centre, engaged with publishers ogy in publishing,
conscious alternatives. Under the terms of the agreement, the 2025 edition of the Fair regarding the challenges and reaffirming Abu Dhabi’s role
SAMSUNG E&A will be responsible for all engineering, has selected the Culture of
procurement and construction work on this project. The the Caribbean Basin as opportunities facing the as a leader in the global pub-
pre-EPC contract — covering the initial phase of the industry, amidst rapid digi- lishing sector, and promot-
collaboration — was signed on 14 April 2025. Sulzer will also Guest of Honour, Ibn Sina as tal transformation. The Fair
act as the technology provider for Emirates' new PLA plant. its Focus Personality, and ing sustainability in the
One Thousand and One adheres to the concept of industry.
04 PrintWeek MENA May 2025 www.printweekmena.com