Page 9 - PWM2025_MAY EBOOK

PROFILE

Pioneering Excellence: 30 Years

Strong

I Shabak and Mactac Europe have commemorated 30 years of
n a landmark celebration of partnership and progress, Al

exclusive collaboration by unveiling the Middle East’s first
dedicated Mactac Application Training Center. This historic
moment not only marks decades of success but signals a bold
new chapter focused on knowledge sharing, craftsmanship, and
future-forward growth for the graphics and signage industry.
Al Shabak has proudly represented the Mactac brand across the
GCC, establishing itself as one of Mactac’s oldest and most trusted
distributors globally. Together, they have consistently introduced pre-
mium self-adhesive solutions to the region, setting benchmarks in
quality, innovation, and service. Now, their partnership evolves yet
again — with a visionary investment in education and skill-building
through the launch of a state-of-the-art training hub in Dubai.
“This journey has always been about more than just delivering mate-
rials,” said Govind Unni, Division Director – Graphics Division at Al
Shabak. “It’s about raising the bar, empowering the next generation of
professionals, and building a community that thrives on precision,
expertise, and shared success. The Mactac Application Training
Center is our commitment to shaping that future.”
Designed to mirror real-world challenges, the center offers an Mustela the No.1 French baby care line and Mactac the emerging brand in
immersive environment where participants are exposed to a wide the Sign & Digital Print Media industry. They distribute straight from
range of applications — from high-performance fleet wraps and tex- their temperature controlled warehouses in Dubai and offer the best solu-
tured wall graphics to architectural glass films and advanced floor sig- tions to optimize customer satisfaction.
nage. Certified by Mactac Europe’s training standards, every session Their team of 100+ Professionals, work in close partnership with their
blends hands-on learning with essential theoretical knowledge, cover- Principals to offer world class products and provide best solutions which
ing surface preparation, installation techniques, post-heating prac- are effective, innovative and long lasting.
tices, and finishing excellence. Sign & Digital Print Media Division of Al Shabak, was established in
“Knowledge is the real adhesive that binds innovation to success,” 1998 to meet the varied needs of the sign industry. Managed by a team of
noted a senior spokesperson from Mactac Europe. “This center is our professionals, they provide advice-based solutions to professional sign
way of bringing world-class application expertise directly to the
Middle East — equipping every participant with the skills, insights, makers, graphic design houses and large format digital printing facilities
and certifications that will define the next era of professional graph- in UAE and GCC countries. Located conveniently in Al Qusais, Dubai,
ics.” close to Dubai Airport Free Zone (DAFZA), they offer from their tempera-
Beyond training, the center reflects a broader philosophy: that true ture controlled large warehousing facility a wide range of high quality
project excellence depends not only on superior products, but on the pressure sensitive tapes and films manufactured by Avery Dennison under
craftsmanship, technical understanding, and passion of those who Mactac brand in their highly automated manufacturing facilities in
bring them to life. Belgium. Avery are among the leaders in self-adhesive and digital print
With this new milestone, Al Shabak and Mactac reaffirm their media worldwide.
shared vision to support businesses, elevate professional standards, As sole distributors of Mactac in the UAE for over two decades, they
and continue driving the region’s signage and graphics industry for- have a reputation in the marketplace as a solution provider and have
ward. earned respect for successfully introducing several innovative and high
As they celebrate three decades of partnership, Al Shabak and
Mactac are not just honoring the past — they are inspiring the future. end products. Mactac products are preferred for their high performance
Established in 1982, Al Shabak General Trading Co. L.L.C., is a pri- and fire resistant quality and are backed by manufacturer’s warranty.
vately held organization specializing in the distribution of Beauty At Al Shabak, they provide solutions to all – from the humble sign maker at
Care, Baby Care and Health Care products on one side and Digital the lower rung to the most demanding and high profile corporate. They have
Print Media and Signage products on the other in the GCC region. successfully handled many large size projects – both private and Federal –
Their business portfolio includes many prestige brands including meeting exacting standards.

www.printweekmena.com May 2025 PrintWeek MENA 09