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PROFILE

LOUPE: A new era for Labelexpo

begins with a major rebrand

L mation for 2026 in step with the labels industry’s evolution.
abelexpo Global Series has announced a brand transfor-

Labelexpo Global Series, the world’s leading platform for the
label and package printing industry for over 45 years, has
revealed it will rebrand to LOUPE. The first show under the
new branding will be LOUPE Americas 2026.
The announcement, which coincided with the first day of Labelexpo
Europe 2025 on 16 September 2025, aligned the show with the evolution
of the industry, most notably:

• Industry convergence: the package printing industry is converging
around a set of core technologies—digital, digital hybrid, and in-line
production—driven by automation, cloud connectivity, and sustaina-
bility.
• Market consolidation: the industry is undergoing rapid consolidation
and transformation, creating “one-stop” package printing operations
that encompass the full range of packaging formats.

• Disruptive technology: label converters have already diversified into
flexible packaging and are identifying new opportunities in folding car-
tons.
Labelexpo was launched in 1980 with the inaugural Labelex 80 in
London, featuring 44 label industry suppliers. Since then, the portfolio has
expanded across the globe, supported by influential specialized editorial
from Labels & Labeling. In the past two years alone, the combined The LOUPE acronym stands for “Labels & OUter Packaging Embellishment
Labelexpo portfolio of events welcomed over 125,755 visitors and occu-
pied 140,919 SQM. Today, Labelexpo Europe 2025 in Barcelona wel-
comes over 650 exhibitors covering a wide spectrum of the labels and sable tool in printing shops across the globe. Conceptually, LOUPE confirms
package printing sector. Data from Labelexpo Europe 2023 showed 40 the same high levels of proficiency, craftsmanship and accuracy that define
percent of show visitors registered an interest in flexible packaging and 25 today’s print shops.
percent in folding cartons. Over 25 percent of exhibitors at Labelexpo
Europe 2025 have portfolios that reach across labels, flexible packaging LOUPE stands for:
and folding carton sectors. • Attention to detail: magnifying what the eye cannot see
“Over the decades, Labelexpo has transformed from a narrow web, • Clarity and insight: representing high standards and exceptional quality
pressure-sensitive-focused show to take in new label formats, then flexible
packaging and now folding cartons, all driven by the entrepreneurship, • Precision and craftsmanship: reflecting the art of creating something spe-
agility and service mentality of label converters. Just as today’s label con- cial
verters are diversifying and bringing multiple technologies together under Embedded into the brand, the LOUPE acronym stands for “Labels & OUter
one roof, LOUPE mirrors that same spirit, uniting the full spectrum of Packaging Embellishment,” reflecting the expanded scope of the show while
package printing in one place to inspire innovation, efficiency, and growth maintaining the core focus on labels. Honouring Labelexpo’s heritage, LOUPE
for the entire industry,” says Andy Thomas-Emans , Strategic Director, is the leading global source for expert content and live connections in package
Labelexpo Global Series and renowned industry expert.
In 2023, Labelexpo Global Series joined Informa , the world’s largest printing and converting, from labels to flexible packaging and folding cartons.
B2B event organizer, commanding 800+ brands and 14,000 employees A future-proof identity, with a strong 45-year foundation and a platform ready
across 30 countries. The ability to connect with multiple industries across to welcome a new generation of experts.
complementary Informa events in the healthcare & pharma, food & nutri- “From 2026, our event portfolio will emerge as LOUPE, while our editorial
tion, and beauty & aesthetics sectors, provides sponsors, exhibitors, and arm, Labels & Labeling, remains unchanged. While labels continue to be our
visitors access to wider knowledge and business opportunities. focus, this evolution recognizes the broader impact and influence of label
Enters LOUPE, the brand: The new brand identity revealed today is the
culmination of a meticulous research and consultation process involving technologies across the entire value chain. LOUPE will continue to drive the
industry peers and partners. It was important for event organizers to pre- transformation of the labels and outer packaging embellishment industry
serve the loyal label audience that always defined the event, while also across all packaging formats. Today, we celebrate a new era with our indus-
reflecting changes shaping the industry. A loupe magnifier is an indispen- try.” says Jade Grace , Managing Director, Labelexpo Global Series.

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