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PROFILE

Innovation, Sustainability, Growth:

NAR’s global strategy

D Industrial Co., Ltd., the team sat down with Jenny Jiang,
uring PrintWeek MENA’s recent visit to Shanghai NAR

Area Sales Manager, to gain insights into the company’s
global expansion strategies, innovation in printable vinyl
and signage materials, and its long-standing commitment to
the Middle East and North Africa region. With nearly two decades of
presence in the Middle East, NAR has built a strong reputation for
adapting to local market needs, driving sustainable product develop-
ment, and setting benchmarks in customer-centric solutions.
In this exclusive conversation, Jenny discusses emerging industry
trends, the evolving demands of high-growth markets like the UAE
and Saudi Arabia, and how NAR is positioning itself as a trusted part-
ner in the printing and signage industry worldwide.

Q1: What trends are shaping customer preferences in the printa-
ble vinyl and signage material market today?
1) Personalised customisation demand growth: Consumers are no
longer satisfied with uniform designs and hope to design logos and
cardboard boxes according to their preferences, including special Jenny Jiang, Area Sales Manager, Shanghai NAR Industrial Co., Ltd.
properties for projects, such as adhesive properties suitable for differ-
ent substrate substances. privileges in all aspects. Product aspect: The material is suitable for the
2) Enhancing environmental awareness: With the popularisation of climate, and the product adopts a formula that requires high temperature
environmental regulations and the promotion of sustainable develop- resistance and UV resistance. Marketing aspect: Collaborate with brand
ment concepts, customers will pay more attention to eco-friendly agents and distributors to reach customers through the B2B model.
spray-painted car stickers and advertising materials. Q4: What role does NOAF Advertising play in amplifying your pres-
3) The development and iteration of printing machines will have
different requirements for printing materials. ence and partnerships in the MENA region?
4) Cost and efficiency considerations: Price remains one of the Agents familiar with local market channels and user habits can help
important factors affecting customer choice, and customers tend to brands quickly reach their target areas, allowing more potential users to
choose products with reasonable prices while ensuring quality. come into contact with the brand, which in turn indirectly enhances
Meanwhile, pay more attention to the efficiency of printing and con- brand awareness and exposure. Brand agency is not only the “local execu-
struction. tor” of the brand, but also the “bridge” connecting the brand with the

Q2: How do you see customer needs evolving, particularly in high- market and partners. Through resource integration and professional
growth markets like the UAE and Saudi Arabia? operation, indirectly promote the expansion of brand influence and the
cooperation network.
These areas are located in high heat regions, but their environments
are different. Some places have high heat and humidity, while some Q5: What are the measurable sustainability goals NAR has achieved in
cities are very dry, so the requirements for products will vary. recent years?
The demand for quality and brand has increased: With the maturity Environmental goal: Use RTO and other equipment to reduce the
of consumer concepts, customers in the global car sticker market value impact of wastewater and exhaust gas on the environment during the
product quality and brand more, and are willing to pay higher prices production process.
for well-known brands and high-quality products.
Economic Goal: Increase market share and sales, achieve sustainable
Q3: How is NAR tailoring its products and strategies for Middle economic development, set a reasonable year-on-year growth rate for
Eastern clients? annual sales, or target market brand awareness and other indicators.
NAR has been cultivating in the Middle East market for nearly 20 Social responsibility: Measured from the perspective of employment,
years, and has a good understanding of local customer usage habits and providing a stable number of job positions, ensuring that employees
product requirements, selecting and developing products suitable for receive reasonable training time, and reflecting attention to employee
the Middle East market. At the same time, for brands, enjoy priority development.

www.printweekmena.com September 2025 PrintWeek MENA 09