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PROFILE

Shanghai NAR - Shaping the future

of global printing

S dedication to innovation and customer-focused solutions,
hanghai NAR Industrial Co., Ltd., with over 23 years of

has grown into a global leader in digital advertising materi-
als, protective films, and sustainable solutions. Operating
five factories worldwide—including a strategic overseas
base in Thailand—the company serves clients in more than 100 coun-
tries. At the helm is You Aiguo, Chairman of the Board, whose leader-
ship philosophy blends innovation, sustainability, excellence, and
altruism. During PrintWeek MENA’s visit to NAR’s advanced facilities
in China, You shared insights on the company’s global strategy, tech-
nological breakthroughs, automation journey, and long-term vision
for the Middle East and international markets.

Exclusive Interview with You Aiguo:
Q1. NAR has grown into a global powerhouse. What has been
the driving force behind this success?
The strength of China’s industrial chain and manufacturing base
has supported our global reach. Over 23 years, we have remained ded- You Aiguo, Chairman of the Board, Shanghai NAR Industrial Co., Ltd.
icated to product innovation. From trading digital advertising materi-
als in our early years, we evolved into manufacturing, creating biodegradable non-PVC materials, now in testing and nearing commer-
products now sold worldwide. Today, we operate five factories glob- cialisation. Our R&D also focuses on eco-friendly solutions like heat-insu-
ally—four in China and one in Thailand—serving over 100 countries. lation films for buildings. Environmentally responsible operations—such
Guidance from global clients and OEM partners has shaped our prod- as automation to reduce waste and intelligent production scheduling—
uct management and brand building, allowing NAR to grow into a strengthen our competitiveness while protecting the planet.
trusted global brand.
Q5. How important is digital transformation for NAR?
Q2. What are NAR’s key strategic priorities moving forward?
Digitalisation is transformative. At our Jiangxi factory, automated
Our strategy focuses on three pillars: warehouses with AGV forklifts improved efficiency by 5–6 times com-
Technology and Innovation – We are technology-driven, with R&D pared to traditional setups. This reduces costs, boosts delivery speed,
rooted in precision coating. Our automotive protective films and ensures product traceability, and enhances overall competitiveness.
smartphone protective films already lead domestic markets. Digital operations are now central to our growth strategy.
Customer-Centric Approach – All innovation and marketing start
with customer needs in local markets. Q6. What role does corporate culture play in sustaining innova-
Excellence-Driven Organisation – We pursue “Three Excellences”: tion and quality?
Excellent Products, Excellent Service, and Excellent Operations. Our vision—“Empowering a Better Living Space with Technology”—is
Through digital and intelligent manufacturing, we reduce costs, instilled across all employees. We encourage daily “micro-innovations,”
enhance accuracy, and ensure quality consistency. continuous learning, and rigorous quality management. By holding sup-
pliers to high standards and focusing on upstream quality control, we
Q3. How does NAR plan to serve markets like the Middle East
more effectively? ensure consistent excellence.
The Middle East is strategically vital for us. We will enhance cus- Q7. Looking back, what achievement are you most proud of?
tomer service by establishing local offices, warehouses, and technical Our most outstanding achievement is earning the trust of clients in
support teams. We also plan to send application engineers to work over 100 countries while building a strong team of 1,300 employees. This
with partners, especially in the automotive and electronics sectors, combination of global recognition and a dedicated workforce is the foun-
ensuring faster, tailored service. dation of our success.
Q4. Sustainability is a global priority. How is NAR addressing Q8. Finally, if you had to describe NAR’s philosophy in three
this challenge? words, what would they be?
Sustainability guides our product development. We are advancing Patience – Dedication - Altruism

www.printweekmena.com September 2025 PrintWeek MENA 07