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FUJIFILM doubles down on its Middle East presence with laun…

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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FUJIFILM doubles down on its Middle East presence with laun…

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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FUJIFILM doubles down on its Middle East presence with launch of new …

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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HIDING IN PLAIN SIGHT — FINDING AND WINNING BUSINESS FROM IN-HOUSE PR…

For resellers seeking new growth opportunities, in-house print offers enormous potential. All businesses need to sell things, all organisations need to communicate, and so all need some form of professionally printed collateral. Your initial point of entry to the business might be a conversation about a projector or a multi-functional office printer, but if you have access to the right production technology portfolio, the opportunities for up- and cross-selling could be very lucrative. You’ll find, however, that printrooms don’t advertise their presence as obviously as commercial print service providers (PSPs). The days when heavy offset presses were confined to the basement are mostly gone. Print functions — and the associated output devices — are as likely to be found in the IT department or distributed throughout the office environment. In fact, it’s not uncommon for employees to be unaware that their organisation even has a ‘printroom’ as such, so if you call and ask to speak to “the printroom manager” such a person might not exist. There are many flavours of ‘printroom’, but they have one thing in common: they’re fighting to survive. Either they have to justify their existence to a host organisation focused on cost savings, or they’re resisting the drift to digital communication at the expense of print. Which means they need the support of partners who can give them ideas and insights that help them create value for internal stakeholders and fight their corner. Your first task, then, is to identify the ‘printroom’. Given what I’ve said about the variety of models, don’t get hung up on what you think a printroom looks like. You need to dig deep and not take things at face value. Take encouragement from the fact that there’s no limit to the industries and organisations you can target. Corporates, finance, legal, publishing, retail, travel and general leisure — the list goes on. Pharmaceuticals have huge print requirements, and budgets. Local and central government are big users of print, while in the education sector, universities have some of the most sophisticated in-house print facilities around, and a growing need for multi-channel marketing, including print. Wherever people work, print is needed. For each prospect, your job is to define it, understanding the level, volume and quality of print, and then create the right solution for you and the customer. To do this, you’ll need to talk to the right people who might be in the IT or facilities management department, or both. At some stage, you’ll be talking to the procurement and finance people. And two other departments that are especially important where print is concerned are sales and marketing because they’re potentially heavy users of any solution you’re putting together. Each conversation will be subtly different, but in every case you need to answer the question “What’s in it for me?” For example, when you talk to sales and marketing, gauge how important colour accuracy is for brand security and consistency, and whether they need variable data for personalised direct marketing or transactional customer communication. If they handle design in-house, then aim to inspire the creative people with exciting print samples. And demonstrate that there are digital print solutions available for in-house environments that can offer the quality of print and finishing that they’d expect from a professional print service provider. By asking a full range of questions you’ll gradually home in on the right solution. Find out as much as you can about the applications they need to print — and also the applications they don’t think they need to print any more. Drill down into the design function. How creative is the department? Do they design everything, or outsource some collateral? Are designers involved in print purchasing? How do they handle proofing? Would a large format printer in the department make life easier? How much print, or finishing, is outsourced, and why? Is it because of volume, size, colour accuracy? Don’t shy away from questions about how the Covid-19 pandemic has changed the organisation’s strategy. How and where do they see their people working in the future? Do they plan to bring everyone who’s been working at home back into the office,  or to adopt “hybrid” working? In which case, is there a requirement for mobile printing? Looking ahead, you also need to discover as much as possible about the prospect’s digital communications policy, if they have one, and how it might impact on print volumes. It’s no good designing a solution that’s only right for today; you should aim to future-proof it for at least three years. This means having a frank discussion with them about how they see the business moving forward — how do they see volumes changing, or the sectors they serve evolving? One important point to bear in mind is that in-house printrooms differ from commercial PSPs in that they don’t compete with each other, so feel free to help them network with similar operations. They will appreciate the chance to share ideas, and you’ll enhance your authority and credibility as an industry insider. Fundamentally, most in-house printrooms are looking for suppliers that will help them create more value for their internal customers, prove their worth, and navigate a changing business environment. Anticipate the issues that this partnership will encounter and be prepared to provide support. For example, print volumes will fluctuate; they always have, and always will. Next, automation of more processes is inevitable, and you can help your customer use automation to free their people from the mundane, repetitive tasks as well as reduce production errors and make it easier for internal users to work with the printroom, with value-added services like online ordering, job tracking and file submission. Printrooms may well be hidden in plain sight, but if you follow the steps described here, you’ll uncover plenty of new business opportunities. You may need to look and listen that bit harder, but the rewards are there for the taking.
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Migrants Told: Stay in France or go back to your country

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STAR products

  • Agfa Avinci CX3200

    Avinci CX3200 is 3.2 m wide dye sub textile printer capable of printing on polyester-based textiles What is it? Agfa’s Avinci CX3200 is a highly reliable and convenient soft signage printer that can print directly to fabrics and onto transfer paper. It uses an off-line calendar unit to ensure perfect fixation. Agfa’s dedicated dye sublimation roll-to-roll printer will enable you to create vibrant, high-quality prints on polyester-based fabrics up to 3.2 m wide, including a broad range of in- and outdoor soft signage applications, as well as interior decoration. The Avinci CX3200 boasts a rich color gamut and delivers deep black, perfect solids, accurate spot color mapping and smooth tonal rendering that is particularly noticeable in skin tones. The Avinci inks are characterised by their flexibility, image longevity and outdoor resistance. They offer stable jetting performance and deliver the same high-quality results, batch after batch. An off-line calender unit fixes the color deeply into the structure of the polyester-based fabrics while evaporating the carrier fluid. When was it launched at what are the target markets? It was launched on June 22, 2021, and aimed at soft signage industry, sports wear, fashion industry and home décor. Avinic CX3200 is a 3.2 m wide Dye Sub Textile printer capable of printing on polyester based textiles. Does it replace an earlier product? It replaces the earlier model of DX3200. The Avinci CX3200 is driven by Agfa’s Asanti wide-format workflow software. Color accuracy is provided by the easy-to-use color management. Using  their Calibrated Print Mode feature, new media can be calibrated and profiled in less than 15 minutes, after which the new profiles can be used to guarantee print quality. Asanti controls and automates the entire printing process from file intake to finishing, maximising productivity. Its comprehensive integration of file handling, color management and preflighting guarantees smooth and error-free jobs. The web-based Asanti Production Dashboard offers a view on your running production. It summarizes the jobs produced and reports on quantity printed, media usage, ink volumes enabling you to control your production and to manage your print shop optimally. What is the USP? It allows you to print directly on textiles and capable of print on transfer paper media as well. Single person media loading and low inks consumptions are another features. High productivity and a robust design for reliable printing at all times, vibrant prints and a wide color gamut; fine detail rendering; extensive applications scope; low ink consumption; convenient operations and a fast changeover between jobs are another features. Avinci produces good results with a minimum of jetted ink. This low ink consumption is based on Agfa’s renowned Thin Ink Layer technology: a smart combination of particular ink characteristics and our Asanti workflow software algorithms that tune the ink quantities perfectly to the required image quality mode. What training and support are available? Full in house training and support available from Agfa UAE and Belgium. Complete and integrated solution are available for printer, inks, workflow software, worldwide service and applications support. How productive is it? It prints at speed of 250 Sqm per hr on express mode. Being able to print directly to fabric is easy and ideal for fast handling and for special applications such as flags, where print-though is needed. Transfer paper allows for super sharp prints, eliminates any set-off, and limits media waste to a minimum. In addition, it extends the application scope to sportswear and fashion garments, as well as home décor prints on non-coated polyester fabrics. What does it cost? How is it sold? The recommended retail price (RRP) is approximately $220k stand alone printer and requires a separate calendaring unit. How many are in use? Currently, the latest CX3200 are around 11 units around the world. Specifications 3.2m Dye sublimation Printer Kyocera print heads 4 colour printer CYMK Direct to garment capable to print on transfer paper Max speed of 250 sqm Stand alone printer Resolution up to 600 x 1800 dpi Media types: Polyester-based fabrics, or transfer paper used to create banners, indoor wall graphics, shop decoration, outdoor advertising, light boxes, trade show displays, flags and high polyester-based blends “Agfa Avinci CX3200  was launched in June 2021.”
    Aug. 2, 2022

    Epson – SureColor SC V7000 Flatbed Printer

    Epson's first UV large format printer offers exceptional image quality, Shihab Zubair What is it? The SureColor SC-V7000 is Epson's first UV large format printer, offering exceptional image quality. The V7000 is ideal for printing eye-catching retail and outdoor signage, window displays, hoarding panels, packaging, promotional goods, and décor products. It includes Epson’s Micro Piezo printhead with ten newly developed original inks, for accurate colour reproduction for spot and corporate colours. It allows businesses the flexibility to print on a range of media up to 80mm thick including acrylics, polycarbonates, PVC, glass, aluminium, metal, polyester, foam board, styrene, wood and stone. The printhead layout enables simultaneous high-speed printing and, with the 4-zone vacuum system, it offers real flexibility for production environments. When was it launched at what are the target markets? The Epson SureColor SC-V7000 was launched in April 2021 within the Middle East region, building on the success of Epson’s award-winning range of SureColor S Series signage printers. The V7000 allows sign and display makers to expand their portfolio of products, to deliver high quality, fast and reliable results on a variety of different media. Does it replace an earlier product? The SureColor SC-V7000 proudly marks Epson’s entry into the UV flatbed signage print market. As Epson’s first UV large format printer, it provides unique features to differentiate and enhance our offering to the signage market. Every feature of the Epson SureColor SC-V7000 has been designed with the customer in mind. This is a robust and affordable UV LED flatbed signage printer capable of fast and quality printing on a wide range of media – any type of surface, despite the size, thickness, or weight. This is in addition to Epson’s successful product solutions such as the Epson SureColor SC Series of eco-solvent and resin ink printers. For instance, for environmentally friendly organisations, Epson’s SureColor SC-R5010 Series has the capacity to include a resin ink solution, offering print service providers and creative design agencies the ability to produce a wide range of signage in a more sustainable way, without compromising on the results. For a larger ink capacity, Epson offers the SureColor SC-R5010L. What is the USP? The Epson SureColor SC-V7000 provides exceptional image quality, productivity, usability, and safety. With the unique Epson Micro Piezo printhead, the printer has ten newly developed original inks and 3-layer high-speed printing. It helps print with ease and safety with automatic measurement of media thickness, a multi-zone vacuum, and a printhead crash prevent function, Epson Edge Print, proximity sensors. What training and support is available? Epson manufactures all the components for the SureColor SC-V7000, including printheads, inks and software, in order to reach the consistent quality levels that our customers expect. The Epson Cloud Solution PORT is a cloud-based system from where you will be able to monitor equipment across several sites, or several printers across one site, from the production floor or remotely, and assist the control of production. This enables efficient production planning, increased uptime and enhanced support. Epson Production Monitor is part of the Epson Cloud Solution PORT suite of apps and allows you to examine the production status in real-time. If an issue occurs, it can be corrected efficiently with minimal disruption to the print run. How productive is it? The SureColor SC-V7000 enables businesses to print at high speed with a maximum print area of 2.5 metres by 1.25 metres. The printhead layout enables simultaneous high-speed printing, with white ink and varnish, without losing productivity. What does it cost? How is it sold? The recommended retail price (RRP) is around AED 330,563 (US $90,000) and it is sold through authorised partners in the Middle East. How many are in use? Currently two printers have been installed in the UAE, and we are scheduled to install a few more in December and further into 2022. Specifications UltraChrome UV 10-colour inkset Printing resolution of 720 x 1,440 DPI Outstanding print quality High-speed simultaneous printing even when using white, colour and varnish Printheads, ink, firmware and software with an ink tank capacity of 1,000 ml  Price from AED 330,563 “Epson SureColor SC-V7000 was launched in April 2021.”
    Aug. 2, 2022
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