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FUJIFILM doubles down on its Middle East presence with laun…

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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FUJIFILM doubles down on its Middle East presence with laun…

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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FUJIFILM doubles down on its Middle East presence with launch of new …

FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.  The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.” Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.   
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THE NEXT GENERATION OF PRINT

By-lined to, Ayman Ali, Senior Marketing Manager at Canon Middle East Now is an important time for the print industry. It is a time of change where new and emerging technologies are influencing its future. The print industry is unique and has developed over many years, transitioning from analogue to digital technologies, but there’s still so much more to come. For it to continue to grow and transform, we need fresh ideas and out-of-the-box thinking. One way that we can support this growth is by attracting the next generation. Print to you and me is a range of innovative applications that we interact with in our daily lives. However, print to someone who is not aware of its full creative potential could be seen as just a book or a poster you put up on your wall. Those who are not a part of this industry don’t realise what ‘print’ encompasses – everything from a calendar to instruction manuals, from wallpapers to window graphics. In fact, everything you read that is not on a screen (besides a handwritten letter) is printed. But if this is the perception of print, then how do we attract new and young talent to fuel future innovation? Print is more than just a word We know that print is rapidly advancing due to new technologies such as automation, augmented reality, and robotics, and it’s these additions that present opportunities for new talent. However, print is NOT a commodity for most –over 60 per cent of consumers don’t go for the lowest cost supplier and over 80 per cent of the buyers have stayed loyal to the same print provider. ‘State of the Middle East Print Industry Study’, a research which Canon conducted in 2020 in association with ME Printer stated that around 75 per cent of buyers want their print supplier to be more consultative, but fewer than 20 percent say their PSPs deliver this service. Further, 80 per cent buyers want more information on new approaches and innovations, which suggests that there is little interaction when it comes to ideas and suggestions. In order to attract the future workforce, we need to re-look at the term ‘print 'and what it actually means. For me, the word limits the scope of what print stands for - it’s purely the output of what we do. And it’s impossible to encapsulate what our industry can do with just one word. The magic of the industry is the end-to-end journey behind it including software, hardware, finishing etc. It should be positioned as a creative technology industry and this is what we need to highlight in order to attract the next generation. Young people today are digital savvy, having grown up with smart technology at their fingertips. Some of them see print as old-fashioned and not ‘sexy’ like the digital. Around 35 per cent users tend to move towards digitization while 30 per cent feel that printing in offices will increase. Moreover, 25 per cent believe that digital will take over in the office, So, we need to combine print with new technologies that they’re au fait with - and perhaps that they wouldn’t necessarily relate to print - in order to appeal to them. We need to speak their language and show them the strong role that print has to play alongside these digital and virtual platforms, and how they can be part of its exciting future in bringing the two together. Attracting the future print workforce There is a perception outside of the industry that print is dying, so why would a beginner want to work in what appears to be a doomed industry? What they don’t realise is that there are so many opportunities for growth – it is not a dying industry, but one that is constantly evolving with a huge creative and technology innovation potential. Print accounts for one third of the communications budgets of companies, which makes it clear that brands still value print. Despite the trend in favour of digital marketing channels, 30% of the customers expect print to retain its importance or become more important in the next few years. This boom in the print industry is much higher than the global mean for growth in print revenues, which sits at 0.8% per year for the current decade. Print revenues in MENA is poised to grow from $26.8 billion in 2017 to $40.7 billion by 2022. This represents a year-on-year expansion of 8.7%, reflecting the increasing value and greater per unit price of printed products. One of the things I noticed when beginning my career in print is that it offers a scope for variety, bridging the gap between popular career choices such as technology and marketing. My background is in mechatronics engineering and I’ve been able to transfer these skills and apply them to new digital print technologies such as robotics and automation. Today’s digital printing devices integrate significant levels of automation to control virtually every aspect of production, thus changing the skill sets now required to operate these machines. As a product manager for cut-sheet toners, not only do I need to understand the technology behind the performance – but also how to explain this technology in terms of benefits to the customer – who in this case is the print service provider - and the customer’s customer - the print buyer. And this is where the skills I have developed through achieving a Master of Business Administration (MBA) degree have helped in my conversations with customers to explain how to sell and market the technology as well as the role that print plays in helping them to grow their business. There are so many different career avenues within the print industry where such skills can be deployed. Creativity and design, data analytics, technology, engineering, business development, customer loyalty, marketing strategies – whatever their skills, they could find a match within print. We need to explore more engaging ways to relate print to younger generations’ hobbies and interests. Take someone who is interested in sports, for instance. They probably don’t know about all of the huge opportunities in print at just one sports stadium – from tickets to flyers to graphics. If they have a passion for fashion, they could get involved with fabric printing or textile design. Or perhaps one young individual is considering a career as a data analyst. They could be the brains behind a revolutionary software solution that integrates brand customer relationship management systems with print. Love to travel? With a calendar of global print and packaging exhibitions and customers located around the world, there is plenty of opportunity to explore new cities and countries. The onus is on us, the print industry and large vendors, like Canon, to lay it out in front of the younger generation. We can attend trade fairs, work with colleges and universities and even send personalised print directly to their doors. We need to be in front of them to show them what print is capable of; demonstrate how they could be part of this evolving industry and how they can contribute to the future of it. The State of the Middle East Print Industry Study, also revealed that brands continue to favour print’s value, despite the trend towards digitisation. The EMEA-wide Insight Report reinforces this confidence in print as a creative, authoritative, and trusted medium. In the wake of COVID, PSPs have a clear opportunity to highlight print’s USPs (unique selling points) and emphasise that it can be cost-effective, fast to market, agile, responsive and ultra-targeted. Print has become even more relevant as people choose to break people away from their screens and cut through the digital fog. Innovate with new talent Time and time again, I’m told that I’m still ‘new’ to the print industry, whereas, in any other workplace, three and a half years isn’t considered a short period of time. This demonstrates that it’s rare for people from other industries to start working in print and proves the need for our industry to cast the net wider when looking for new talent. The advantages for hiring from within our industry are clear – people know the markets, competitors, and the technology. However, all this knowledge is not out of reach. We can help teach new recruits and the good news is that younger generations are quick to adapt. We need to begin imparting our knowledge to help build the print generation of the future. Top business challenges include non-existent financing options as highlighted by 64 per cent of the respondents of Canon’s Insight report . Supply more than demand is another major challenge, according to 51 per cent of the participants. Around 45 per cent of respondents highlight lack of regional insights on opportunities. Only 21 per cent feel digitization trends are a major challenge. We know that it’s a combination of people and technology that bring about change and innovation. Technology is rapidly evolving, so now is the time to integrate new talent with new ideas and perspectives to not only enhance digital print technology, but to also evolve print’s role in the future. The benefit for us? They will bring innovation and fresh ideas, which will help us change our ways of working, for the better, and position print as an exciting medium that won’t be disappearing anytime soon. Now is a time to be a part of this creative technology industry and re-shape its future. Canon’s Aktashif competition is a firm example of how we can showcase innovation and new ideas to the next generation. The competition seeks to provide a platform for the youth to discover new talents and launch their creative careers in printing and other creative sectors in the region.
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Migrants Told: Stay in France or go back to your country

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STAR products

  • Agfa Avinci CX3200

    Avinci CX3200 is 3.2 m wide dye sub textile printer capable of printing on polyester-based textiles What is it? Agfa’s Avinci CX3200 is a highly reliable and convenient soft signage printer that can print directly to fabrics and onto transfer paper. It uses an off-line calendar unit to ensure perfect fixation. Agfa’s dedicated dye sublimation roll-to-roll printer will enable you to create vibrant, high-quality prints on polyester-based fabrics up to 3.2 m wide, including a broad range of in- and outdoor soft signage applications, as well as interior decoration. The Avinci CX3200 boasts a rich color gamut and delivers deep black, perfect solids, accurate spot color mapping and smooth tonal rendering that is particularly noticeable in skin tones. The Avinci inks are characterised by their flexibility, image longevity and outdoor resistance. They offer stable jetting performance and deliver the same high-quality results, batch after batch. An off-line calender unit fixes the color deeply into the structure of the polyester-based fabrics while evaporating the carrier fluid. When was it launched at what are the target markets? It was launched on June 22, 2021, and aimed at soft signage industry, sports wear, fashion industry and home décor. Avinic CX3200 is a 3.2 m wide Dye Sub Textile printer capable of printing on polyester based textiles. Does it replace an earlier product? It replaces the earlier model of DX3200. The Avinci CX3200 is driven by Agfa’s Asanti wide-format workflow software. Color accuracy is provided by the easy-to-use color management. Using  their Calibrated Print Mode feature, new media can be calibrated and profiled in less than 15 minutes, after which the new profiles can be used to guarantee print quality. Asanti controls and automates the entire printing process from file intake to finishing, maximising productivity. Its comprehensive integration of file handling, color management and preflighting guarantees smooth and error-free jobs. The web-based Asanti Production Dashboard offers a view on your running production. It summarizes the jobs produced and reports on quantity printed, media usage, ink volumes enabling you to control your production and to manage your print shop optimally. What is the USP? It allows you to print directly on textiles and capable of print on transfer paper media as well. Single person media loading and low inks consumptions are another features. High productivity and a robust design for reliable printing at all times, vibrant prints and a wide color gamut; fine detail rendering; extensive applications scope; low ink consumption; convenient operations and a fast changeover between jobs are another features. Avinci produces good results with a minimum of jetted ink. This low ink consumption is based on Agfa’s renowned Thin Ink Layer technology: a smart combination of particular ink characteristics and our Asanti workflow software algorithms that tune the ink quantities perfectly to the required image quality mode. What training and support are available? Full in house training and support available from Agfa UAE and Belgium. Complete and integrated solution are available for printer, inks, workflow software, worldwide service and applications support. How productive is it? It prints at speed of 250 Sqm per hr on express mode. Being able to print directly to fabric is easy and ideal for fast handling and for special applications such as flags, where print-though is needed. Transfer paper allows for super sharp prints, eliminates any set-off, and limits media waste to a minimum. In addition, it extends the application scope to sportswear and fashion garments, as well as home décor prints on non-coated polyester fabrics. What does it cost? How is it sold? The recommended retail price (RRP) is approximately $220k stand alone printer and requires a separate calendaring unit. How many are in use? Currently, the latest CX3200 are around 11 units around the world. Specifications 3.2m Dye sublimation Printer Kyocera print heads 4 colour printer CYMK Direct to garment capable to print on transfer paper Max speed of 250 sqm Stand alone printer Resolution up to 600 x 1800 dpi Media types: Polyester-based fabrics, or transfer paper used to create banners, indoor wall graphics, shop decoration, outdoor advertising, light boxes, trade show displays, flags and high polyester-based blends “Agfa Avinci CX3200  was launched in June 2021.”
    Aug. 2, 2022

    Epson – SureColor SC V7000 Flatbed Printer

    Epson's first UV large format printer offers exceptional image quality, Shihab Zubair What is it? The SureColor SC-V7000 is Epson's first UV large format printer, offering exceptional image quality. The V7000 is ideal for printing eye-catching retail and outdoor signage, window displays, hoarding panels, packaging, promotional goods, and décor products. It includes Epson’s Micro Piezo printhead with ten newly developed original inks, for accurate colour reproduction for spot and corporate colours. It allows businesses the flexibility to print on a range of media up to 80mm thick including acrylics, polycarbonates, PVC, glass, aluminium, metal, polyester, foam board, styrene, wood and stone. The printhead layout enables simultaneous high-speed printing and, with the 4-zone vacuum system, it offers real flexibility for production environments. When was it launched at what are the target markets? The Epson SureColor SC-V7000 was launched in April 2021 within the Middle East region, building on the success of Epson’s award-winning range of SureColor S Series signage printers. The V7000 allows sign and display makers to expand their portfolio of products, to deliver high quality, fast and reliable results on a variety of different media. Does it replace an earlier product? The SureColor SC-V7000 proudly marks Epson’s entry into the UV flatbed signage print market. As Epson’s first UV large format printer, it provides unique features to differentiate and enhance our offering to the signage market. Every feature of the Epson SureColor SC-V7000 has been designed with the customer in mind. This is a robust and affordable UV LED flatbed signage printer capable of fast and quality printing on a wide range of media – any type of surface, despite the size, thickness, or weight. This is in addition to Epson’s successful product solutions such as the Epson SureColor SC Series of eco-solvent and resin ink printers. For instance, for environmentally friendly organisations, Epson’s SureColor SC-R5010 Series has the capacity to include a resin ink solution, offering print service providers and creative design agencies the ability to produce a wide range of signage in a more sustainable way, without compromising on the results. For a larger ink capacity, Epson offers the SureColor SC-R5010L. What is the USP? The Epson SureColor SC-V7000 provides exceptional image quality, productivity, usability, and safety. With the unique Epson Micro Piezo printhead, the printer has ten newly developed original inks and 3-layer high-speed printing. It helps print with ease and safety with automatic measurement of media thickness, a multi-zone vacuum, and a printhead crash prevent function, Epson Edge Print, proximity sensors. What training and support is available? Epson manufactures all the components for the SureColor SC-V7000, including printheads, inks and software, in order to reach the consistent quality levels that our customers expect. The Epson Cloud Solution PORT is a cloud-based system from where you will be able to monitor equipment across several sites, or several printers across one site, from the production floor or remotely, and assist the control of production. This enables efficient production planning, increased uptime and enhanced support. Epson Production Monitor is part of the Epson Cloud Solution PORT suite of apps and allows you to examine the production status in real-time. If an issue occurs, it can be corrected efficiently with minimal disruption to the print run. How productive is it? The SureColor SC-V7000 enables businesses to print at high speed with a maximum print area of 2.5 metres by 1.25 metres. The printhead layout enables simultaneous high-speed printing, with white ink and varnish, without losing productivity. What does it cost? How is it sold? The recommended retail price (RRP) is around AED 330,563 (US $90,000) and it is sold through authorised partners in the Middle East. How many are in use? Currently two printers have been installed in the UAE, and we are scheduled to install a few more in December and further into 2022. Specifications UltraChrome UV 10-colour inkset Printing resolution of 720 x 1,440 DPI Outstanding print quality High-speed simultaneous printing even when using white, colour and varnish Printheads, ink, firmware and software with an ink tank capacity of 1,000 ml  Price from AED 330,563 “Epson SureColor SC-V7000 was launched in April 2021.”
    Aug. 2, 2022
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